Our team recently had the opportunity to work with a motel that was struggling to attract new guests and retain existing ones due to an outdated website and lack of effective marketing strategies. To help address these challenges, we provided guidance and support in website design, referral marketing, and review generation.
We began by conducting a comprehensive review of the motel's website to identify areas for improvement. Based on our analysis, we developed a new website design that was visually appealing, user-friendly, and optimized for search engines. We also ensured that the website was mobile-responsive to provide a seamless experience for users on all devices.
To help the motel attract new guests, we developed a referral marketing strategy that incentivized existing guests to refer their friends and family. We created a simple referral program that rewarded both the referrer and the referred guest with discounts on future stays.
To increase positive reviews and generate more interest in the motel, we developed a review generation strategy that encouraged guests to leave feedback online. We set up a system that automatically sent guests follow-up emails after their stay, prompting them to leave a review on popular review sites such as TripAdvisor and Yelp.
Through our efforts, the motel was able to significantly improve its online presence and attract more guests. The new website design was well-received by users and helped to increase bookings, while the referral program and review generation strategy helped to generate positive word-of-mouth and increase the motel's reputation online.
Overall, our team was able to help the motel achieve significant success through website design, referral marketing, and review generation. By providing targeted solutions to their specific challenges, we were able to help the motel attract new guests, retain existing ones, and build a stronger online presence. The motel is now well-positioned to continue growing its business and attracting more guests in the future.
What we've done
- Marketing Advice.